Sadia started Touchpoint Communications with the vision of empowering businesses of all sizes with quality and consistent communications. With 20 years of experience in helping public and private sector organizations raise awareness of their products and services, Sadia leads our PR and Communications division. Her experience spans many political offices and departments of Canada’s federal government. From 2009-10, Sadia carried out media relations across the country for the Prime Minister’s Office. This was following similar roles for the Offices of the Minister of Citizenship and Immigration and the Minister of Finance. Sadia has also served as Director of Communications for QLogitek, a Microsoft .NET award winner and cloud service provider in the technology sector. Before fully vesting herself into Touchpoint, Sadia also served as communications head for SGS Canada, one of the world’s top multinationals and the world’s leading TIC organization.

Zahra brings 15 years of experience to Touchpoint as she leads our Creative and Brand Identity division. Prior to joining the team, Zahra worked as a freelancer and delivered over 200 projects in the areas of brand identity, print design, digital design and product packaging. These projects were carried out for mid-large sized North American organizations as well as boutique shops. Zahra also ran a successful graphic design company in South Asia for eight years. Her creative vision is a reflection of the unique experience she has gained while working with organizations in 2 continents. Zahra believes that, regardless of where an organization is situated or what the overarching societal culture promotes, every organization should reflect itself ‘out of the box’ or beyond the status quo. Zahra is passionate about transforming an idea or vision into a brand, image, ad or persuasive marketing asset with the ultimate objective of challenging norms, inspiring curiosity and delivering a visual wow factor to audiences.

Gerard brings his vast experience of telling stories through the lens of imagery and film to the Touchpoint team, as he leads our Photography and Video Production division. Having worked as a photojournalist in Canada, the U.S., Japan and the U.K., Gerard has captured images for both North American and international industry magazines, alternative magazines, and mainstream newspapers. His passion for travel, entertainment and sports photography and videography have afforded Gerard the opportunity to capture sporting events for major North American channels and organizations such as ESPN, Toronto FC, and the NBA. Whether covering stories from the depths of Canada’s mines, the beaches of Seychelles, or the interior of Africa, Gerard is always thinking about how his creativity can strengthen the impact of his final product, whether it’s a photo, a documentary, or a promotional video. In August 2020, Nikon Canada recognized Gerard through its featured Professional Service member accolade. Gerard has recently been featured in beauty, fashion and sports magazines such as VOUS (Spain), Ellements (France), InFocus (Greece), Toronto Players Tour, Score Golf and Skateboard Canada.

With a strong technical background for website development and a creative eye for prototyping, sketching, and design, Luc leads our Website Development division. His unique background in machine programming gives Luc an edge for front-end website development and for coding in a variety of languages including JavaScript, CSS, Sass, and HTML. Luc has developed websites and landing pages for numerous organizations, while also contributing his creative skills to enhance the design of his online projects. His unique skillset results in websites that are clean, modern and responsive – and that always incorporate custom features, whether it’s a custom layout, a custom design, or a custom animation. Since no two organizations are the same, Luc believes that every website should reflect the unique visual and functional characteristics required to make it stand out from its competition. Luc is continuously enhancing his learning and certifications, most recently becoming certified in Advanced CSS and Sass: Flexbox, Grid, Animations.

Alina is our focussed graphic design lead, contributing many years of design experience to the Touchpoint team. With a love of art and design, Alina has not only worked for many companies as a graphic designer, but she has also volunteered her skills and creativity to non-profit organizations such as Habitat for Humanity. Her work experience includes delivering numerous digital design projects to support organizations’ online presence, such as UX-UI/web and editorial design and design that supports online applications. Throughout her career, Alina has delivered a range of digital and print products spanning brochures, leaflets, ads for consumer testing and advertising postcards. Alina is a tireless seeker of knowledge and continues to strengthen her creative skills, most recently completing her certifications for Illustrator Infographics and After Effects for Character Animation.

Carolane brings her extensive French and English language skills to Touchpoint as she leads our Translation and Language Localization division. She started her career path as an intellectual property lawyer for various top tier international law firms and companies, where her impeccable bilingual skills were regularly called upon. She then went on to be a to become a top-rated freelance translator on Upwork before joining the team. Her attention to detail, as well as the fact that she grew up bilingual with no preference for either language, are what set her apart. Carolane understands the importance of appropriate tone and sentence structure. She also doesn’t hesitate to get creative in order to provide a more compelling message or a better experience for the reader – while always ensuring that the essence of the original message is conveyed.